For many companies, business card printing is a valued necessity; it provides a call-to-action, contact information, advertising and brand recognition. If properly designed, these little badges of honour can create a real, lasting impression on your would-be customers and turn strangers into valued clients.
But how do you do it yourself, if you don’t want to hire a designer?
This article shares how to do business card printing yourself, step-by-step.
1. Know your branding
To make your design stand out, you need to have a logo and a colour scheme. These visual elements play a huge role in influencing customer’s perception of your brand – red is an action colour, for instance, while blue is a calming colour. Know what kind of feel you’re going for first and what you’re trying to communicate with your design.
2. Select a shape
Your options are nearly endless when it comes to choosing a shape for your business card printing. Do you want a traditional rectangle or a quirky circle? Or if you want something different but don’t want to be too out-there, perhaps just round your corners. Keep logistics in mind, though – do you want it to be able to fit inside people’s wallets?
3. Choose a size
The next step is to select a size. You can go off what other companies are doing to get a sense of the norm – in Australia the standard is 90 x 55mm. Whatever you decide, keep in mind trim and safety lines and bleed area when designing them so that they come out properly.
4. Add graphics
It’s then time to add the logo and any other graphics you want to include, such as flourishes or a mascot. Remember that you have two sides to work with when business card printing, so make the most of them! You might want to use one side just for the logo and the other for contact details, though it depends whether you want a minimalist feel or a maximalist one.
5. Add text
Besides including your list of services and name, you should also offer a website address, phone number, email address, social media details and physical address (unless you’re purely an online company). You might want to create interest by adding a mysterious and perplexing question or slogan, thus encouraging people to check out your company further to find out more.
6. Style up your type
Don’t forget to play with typography! Regardless of whether you opt for a serif or sans-serif font, just make sure it’s readable. For business card printing, it is also ideal to use a combination of 2-3 fonts to make it look interesting without being overwhelming and cluttered. Make sure your text is a readable size (not too small) and fits on it. The typeface and colours you choose will depend on your type of company.
7. Add any special finishes
This step is optional. For high-end companies like expensive hotels and restaurants, you might want to spend a bit extra to make your business card printing look extra chic. You might add a “gold” foil stamp trim, for instance, or use embossing to make your logo stand out.
Once you’re done, read over it to make sure you haven’t made any spelling errors. Get a few other people to check it, too, and tell you what they think of the design. From there you can make any necessary adjustments. Then simply take it to your business card printing service of choice, tell them how many copies you want and have them do the work for you!